This advert has great use of camera angles aswell as horrific/thriller themes. The point of view shots throughout show the panic and fear of being kidnapped.
The camera movements start smooth when the character is relaxed but as soon as she begins to get scared the camera shakes more to show the fear even more. The wide shot of the car shows how normal the car looks which can scare the viewer as this horrible attack has taken place without anyone knowing.
The close-up of the door locking is particularly scary as it shows the woman cannot escape.
The sound of the rain is very effective as it creates isolation for the woman who is being attacked as the sound of the rain seems to cover up her screaming and almost muffles it out.
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